Emas means “gold” in Bahasa Malaysia and sums up the value of this design project both to PROTON and the future of Malaysian automotive design.
The concept car is a creative collaboration with Italdesign Giugiaro and Lotus Engineering. Based on a hybrid propulsion system, the specially designed chassis also features a raised floor that can accommodate the conventional engine as well as the hybrid system’s batteries in the rear. The concept car leverages on maximising space, while maintaining the overall dimensions of a compact car.
EMAS
A hatchback saloon with five doors, four seats and a length of 3550 mm. A hybrid car for everyone.
EMAS COUNTRY
A hatchback saloon with three doors, five seats and a length of 3550 mm. Made for the open road.
EMAS3
A hatchback saloon with three doors, 3+1 Plus seats and a length of only 3 metres in length. Perfect for city driving.
It is time to put your talent to the test. Take a break and put on your thinking cap. Malaysia’s first ever national multi-purpose vehicle (MPV) by PROTON is almost ready. And PROTON is giving you a once-in-a-lifetime chance to create history, by giving a name to the MPV.
Think of a name for our newest family member. The best name submitted could win you a brand new Proton MPV. There are other prizes to be won as well.
Grand Prize: 1 x Proton MPV
Consolation Prizes:
2 x Overseas trip for two worth RM15,000*.
Discover the art and technology behind everything we build. Revisit the journeys you’ve helped inspire over the past 23 years. From humble beginnings, to the achievements of today – and the shape of things to come.
PROTON will be opening its doors just for you! The PROTON Technology Week, on the 2nd and 3rd of August 2008, is an open day to let you discover the R&D works behind the car-making industry. There will also be lots of fun and games for you and your family.